Blog Archive
We like to post our thoughts, ideas, past work and also share any great design or creativity that we discover along the way. Please feel free to get in touch, make comment or share your creative gems with us.
Archive of: Branding
-
Get the basics right! - Design assets every business startup should know about
17 February 2016
Your brand identity will probably be the first interaction that potential customers have with your company, so designing an appropriate and well crafted identity is a crucial part of the branding process.
-
Brainstorm your way to New Ideas
08 September 2015
Creating fresh or new ideas can be a challenge, especially when you have 1000 other things to think about and work upon each day. However creativity is the life blood of most businesses and helps businesses to keep ahead of the game. Taking time out and brainstorming is the way to go - but these sessions have to be done correctly to help ideas flow and make these sessions feel worthwhile.
If you have a project that needs some creative input and would like to arrange a free brainstorming session please don’t hesitate to get in touch. Your next genius marketing idea could be just one meeting away! 020 8697 6976
-
Creating Your Video Marketing Strategy
13 May 2015
For businesses that are yet to embrace video production as a promotional vehicle - the plethora of statistics that have been collated on this activity would strongly suggest that it soon should become an established part of your marketing mix:
• 50% Of internet users watch business related videos on YouTube, weekly
• 75% of video users visit the marketer’s website afterwards
• Video increases customer’s understanding of your product or service by 74%
• A third of online activity Is spent watching video
• 70% of marketers are using videos in their marketing strategy
-
The importance of Point of Sale (POS)
26 March 2015
In today’s digital and virtual biased world, in-store products offer something that the online world can’t - a real time, hands-on experience with a product.
When consumers enter a shop their buying heads are on. They are in the environment to look for products and to spend money. It is therefore imperative that the seller makes the most of this opportunity and presents their product in an attractive and accessible way, allowing consumers to see, touch, taste, smell and engage with their product.
-
What does your colour pallet say about you?...
11 February 2015
The psychology of colour plays a key role in designing an effective brand/logo.
The human mind is hugely responsive to visual stimuli and colour is one of the main defining factors in that response. On both a conscious and subconscious level colour transmits meaning – in the natural and cultural worlds.
-
Is your brand in need of a makeover?
13 January 2015
By making slight adjustments to your current logo or brand colour you can…
• Gain interest from potential new customers
• Create motivation and excitement within your organisation
• Ensure your brand keeps current and innovative
• Demonstrate to existing customers are aware you need to move forward as a company
• Create interest in relevant industry media and social media channels