Blog Archive
We like to post our thoughts, ideas, past work and also share any great design or creativity that we discover along the way. Please feel free to get in touch, make comment or share your creative gems with us.
Archive of: Design
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Marketing is Rock n' Roll
24 May 2016
We were recently asked to create new in-room dining menus for The Cumberland Hotel, Marble Arch, which we delivered in this week. The menus needed to stand out and add a little Va Va Vroom to room service.
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Insta-grumbles as Instagram launches new Identity
13 May 2016
On Wednesday it was the turn of the camera App Instagram to update its image and it did so under a barrage of criticism and disappointment with many calling for the instant return of its original logo.
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Creativity doesn't have to cost the earth...
16 March 2016
We produced this image for our client - The Artemis Team, for an Easter printed mailer / email campaign. The Artemis Team works with vulnerable young people - providing support, accommodation & guidance and helping them towards a life of positive and independent living.
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Good design is for staff as well...
01 March 2016
Good design and design budgets are often ring-fenced for clients. We seldom get to work on projects that are exclusively for the benefit of staff members - and out of sight of the customer.
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Get the basics right! - Design assets every business startup should know about
17 February 2016
Your brand identity will probably be the first interaction that potential customers have with your company, so designing an appropriate and well crafted identity is a crucial part of the branding process.
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uvex Product Finder App Launch
17 February 2016
To coincide with the launch of the uvex product finder app In Association has developed a range of marketing and promotional material including a video walk through, iPhone Shaped Mailers, efliers and posters.
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Brainstorm your way to New Ideas
08 September 2015
Creating fresh or new ideas can be a challenge, especially when you have 1000 other things to think about and work upon each day. However creativity is the life blood of most businesses and helps businesses to keep ahead of the game. Taking time out and brainstorming is the way to go - but these sessions have to be done correctly to help ideas flow and make these sessions feel worthwhile.
If you have a project that needs some creative input and would like to arrange a free brainstorming session please don’t hesitate to get in touch. Your next genius marketing idea could be just one meeting away! 020 8697 6976
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Creating Your Video Marketing Strategy
13 May 2015
For businesses that are yet to embrace video production as a promotional vehicle - the plethora of statistics that have been collated on this activity would strongly suggest that it soon should become an established part of your marketing mix:
• 50% Of internet users watch business related videos on YouTube, weekly
• 75% of video users visit the marketer’s website afterwards
• Video increases customer’s understanding of your product or service by 74%
• A third of online activity Is spent watching video
• 70% of marketers are using videos in their marketing strategy
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The importance of Point of Sale (POS)
26 March 2015
In today’s digital and virtual biased world, in-store products offer something that the online world can’t - a real time, hands-on experience with a product.
When consumers enter a shop their buying heads are on. They are in the environment to look for products and to spend money. It is therefore imperative that the seller makes the most of this opportunity and presents their product in an attractive and accessible way, allowing consumers to see, touch, taste, smell and engage with their product.
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Be Creative at Christmas
09 December 2014
We believe that Christmas is a perfect time for creativity to flourish. A time to raise a smile from your clients amid the end of year tiredness and remind them of why you stand apart from others.