Blog Archive

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Archive of: Online Marketing

  • Marketing resolutions for 2018

    Marketing resolutions for 2018

    As the first full working week of 2018 begins it’s a fantastic time to think ahead, make plans for the New Year and create some resolutions for your business. Many people set personal resolutions each New Year – and these plans can be transferred to your business. 5 ideas are outlined below:

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  • Another Happy Customer!

    Another Happy Customer!

    Slick responsive parallax user interface and bespoke Customer Management System.

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    Flash back to 1992…

    John Major is Prime Minister as the recession hit UK sees unemployment reach 3 million

    The Prince & Princess of Wales separate and fire rages through Windsor Castle in the year termed ‘Annus Horribilis’

    Plans are unveiled for 5th runway at Heathrow airport

    Alan Shearer, 22, becomes the most expensive footballer costing Blackburn £3.6 million

    Commodore UK release their last budget model Amiga 1200

    Baggy bright clothing, hair scrunchies, double denim and tinted sunglasses are all the rage

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  • uvex Product Finder App Launch

    uvex Product Finder App Launch

    To coincide with the launch of the uvex product finder app In Association has developed a range of marketing and promotional material including a video walk through, iPhone Shaped Mailers, efliers and posters.

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  • Why Email Marketing Still Works and How it Can Work Better

    Why Email Marketing Still Works and How it Can Work Better

    It was approximately 20 years ago when I sent my first email. The thrill of compiling it, making sure it was well written with good spelling and grammar, ensuring it looked neat and tidy before lingering over the ‘send’ button for an eternity, unsure what would happen when I finally took the plunge. I remember it taking forever for my inbox to ding and a reply to land - no doubt the sender was in just as much awe as I was - and the anticipation was incredible. Twenty years on and days filled with 100+ messages arriving in my inbox, email has dominated the working environment and the majority of people’s workplace output ever since.

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  • Love it or Loath it - every business needs it. Here's why...

    Love it or Loath it - every business needs it. Here's why...

    Incorporating social media into your marketing is becoming more and more important to SMEs. Social media is not a sales tool, per se, but should form part of the collection of channels you use to promote and market your product & services.

    Social media is now the number one internet activity, with 72% of users active on social media channels. Social media usage is also growing considerably amongst the older generations with 60% of 50-60 year olds regularly using it. Therefore your target markets are very likely to be using social media.

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  • Creating Your Video Marketing Strategy

    Creating Your Video Marketing Strategy

    Watch Video

    For businesses that are yet to embrace video production as a promotional vehicle - the plethora of statistics that have been collated on this activity would strongly suggest that it soon should become an established part of your marketing mix:

    • 50% Of internet users watch business related videos on YouTube, weekly

    • 75% of video users visit the marketer’s website afterwards

    • Video increases customer’s understanding of your product or service by 74%

    • A third of online activity Is spent watching video

    • 70% of marketers are using videos in their marketing strategy

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  • It's time to make your website mobile friendly.

    It's time to make your website mobile friendly.

    Did you know, that according to Google:

    • 67% of all internet searches are now conducted via mobile devices

    • 87% of smartphone consumers use their mobiles whilst ‘on-the-go’

    • Almost 1 in 5 mobile friendly website visits concludes with a call to that business

    The incredible rise of mobile phone usage is having a powerful effect on consumer behaviour and companies looking to succeed in their market need to embrace and adopt this trend.

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