Blog Archive
We like to post our thoughts, ideas, past work and also share any great design or creativity that we discover along the way. Please feel free to get in touch, make comment or share your creative gems with us.
Archive
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Carry On Marketing... 25 Years On
20 June 2016
2017 will mark the Silver Anniversary of 2 very important British Institutions - In Association, the small but perfectly formed marketing & design agency (us!) will turn 25 yeas old, and the Carry On franchise is set to return to our screens 25 years after the airing of (the panned) Carry On Columbus.
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Marketing is Rock n' Roll
24 May 2016
We were recently asked to create new in-room dining menus for The Cumberland Hotel, Marble Arch, which we delivered in this week. The menus needed to stand out and add a little Va Va Vroom to room service.
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Insta-grumbles as Instagram launches new Identity
13 May 2016
On Wednesday it was the turn of the camera App Instagram to update its image and it did so under a barrage of criticism and disappointment with many calling for the instant return of its original logo.
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Creativity doesn't have to cost the earth...
16 March 2016
We produced this image for our client - The Artemis Team, for an Easter printed mailer / email campaign. The Artemis Team works with vulnerable young people - providing support, accommodation & guidance and helping them towards a life of positive and independent living.
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Good design is for staff as well...
01 March 2016
Good design and design budgets are often ring-fenced for clients. We seldom get to work on projects that are exclusively for the benefit of staff members - and out of sight of the customer.
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Get the basics right! - Design assets every business startup should know about
17 February 2016
Your brand identity will probably be the first interaction that potential customers have with your company, so designing an appropriate and well crafted identity is a crucial part of the branding process.
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uvex Product Finder App Launch
17 February 2016
To coincide with the launch of the uvex product finder app In Association has developed a range of marketing and promotional material including a video walk through, iPhone Shaped Mailers, efliers and posters.
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Brainstorm your way to New Ideas
08 September 2015
Creating fresh or new ideas can be a challenge, especially when you have 1000 other things to think about and work upon each day. However creativity is the life blood of most businesses and helps businesses to keep ahead of the game. Taking time out and brainstorming is the way to go - but these sessions have to be done correctly to help ideas flow and make these sessions feel worthwhile.
If you have a project that needs some creative input and would like to arrange a free brainstorming session please don’t hesitate to get in touch. Your next genius marketing idea could be just one meeting away! 020 8697 6976
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Why Email Marketing Still Works and How it Can Work Better
06 August 2015
It was approximately 20 years ago when I sent my first email. The thrill of compiling it, making sure it was well written with good spelling and grammar, ensuring it looked neat and tidy before lingering over the ‘send’ button for an eternity, unsure what would happen when I finally took the plunge. I remember it taking forever for my inbox to ding and a reply to land - no doubt the sender was in just as much awe as I was - and the anticipation was incredible. Twenty years on and days filled with 100+ messages arriving in my inbox, email has dominated the working environment and the majority of people’s workplace output ever since.
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Love it or Loath it - every business needs it. Here's why...
08 June 2015
Incorporating social media into your marketing is becoming more and more important to SMEs. Social media is not a sales tool, per se, but should form part of the collection of channels you use to promote and market your product & services.
Social media is now the number one internet activity, with 72% of users active on social media channels. Social media usage is also growing considerably amongst the older generations with 60% of 50-60 year olds regularly using it. Therefore your target markets are very likely to be using social media.