Blog Archive
We like to post our thoughts, ideas, past work and also share any great design or creativity that we discover along the way. Please feel free to get in touch, make comment or share your creative gems with us.
Archive
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Creating Your Video Marketing Strategy
13 May 2015
For businesses that are yet to embrace video production as a promotional vehicle - the plethora of statistics that have been collated on this activity would strongly suggest that it soon should become an established part of your marketing mix:
• 50% Of internet users watch business related videos on YouTube, weekly
• 75% of video users visit the marketer’s website afterwards
• Video increases customer’s understanding of your product or service by 74%
• A third of online activity Is spent watching video
• 70% of marketers are using videos in their marketing strategy
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It's time to make your website mobile friendly.
13 April 2015
Did you know, that according to Google:
• 67% of all internet searches are now conducted via mobile devices
• 87% of smartphone consumers use their mobiles whilst ‘on-the-go’
• Almost 1 in 5 mobile friendly website visits concludes with a call to that business
The incredible rise of mobile phone usage is having a powerful effect on consumer behaviour and companies looking to succeed in their market need to embrace and adopt this trend.
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The importance of Point of Sale (POS)
26 March 2015
In today’s digital and virtual biased world, in-store products offer something that the online world can’t - a real time, hands-on experience with a product.
When consumers enter a shop their buying heads are on. They are in the environment to look for products and to spend money. It is therefore imperative that the seller makes the most of this opportunity and presents their product in an attractive and accessible way, allowing consumers to see, touch, taste, smell and engage with their product.
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What does your colour pallet say about you?...
11 February 2015
The psychology of colour plays a key role in designing an effective brand/logo.
The human mind is hugely responsive to visual stimuli and colour is one of the main defining factors in that response. On both a conscious and subconscious level colour transmits meaning – in the natural and cultural worlds.
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Is your brand in need of a makeover?
13 January 2015
By making slight adjustments to your current logo or brand colour you can…
• Gain interest from potential new customers
• Create motivation and excitement within your organisation
• Ensure your brand keeps current and innovative
• Demonstrate to existing customers are aware you need to move forward as a company
• Create interest in relevant industry media and social media channels
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Be Creative at Christmas
09 December 2014
We believe that Christmas is a perfect time for creativity to flourish. A time to raise a smile from your clients amid the end of year tiredness and remind them of why you stand apart from others.
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uvex UK Photoshoot with Max Baggio and Darcie Mead
15 October 2014
It was an early start for the In Association crew as they headed to the Snow Dome, Milton Keynes, for a photo shoot for our client uvex UK, with up and coming down hill super stars Max Baggio and Darcie Mead.
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Don't forget the little things
18 August 2014
We were tasked with creating a voucher entitling guests to a free glass of Champagne within the Glenn Miller Bar at the Thistle Marble Arch hotel. This was to be simple in construction and function - a voucher card to trade for a free glass of bubbly. Often such pieces are seen as just a lost cost and are treated in a fairly bland and uninspiring design.
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Do not forget the power of post
25 July 2014
With the array of benefits from communicating online - primarily lower costs and speed of production and delivery, post has become the poor relation of direct marketing.