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Don't forget the little things

by David Hellyer

Don't forget the little things

We were tasked with creating a voucher entitling guests to a free glass of Champagne within the Glenn Miller Bar at the Thistle Marble Arch hotel. This was to be simple in construction and function - a voucher card to trade for a free glass of bubbly. Often such pieces are seen as just a lost cost and are treated in a fairly bland and uninspiring design.

However, it is often the little pieces that help you to stand away from the crowd and get you noticed. The little things usually have big voices and can speak volumes of the consideration that is given to every aspect of the business - big and small, showing customers that details really do matter to you. So please remember that in the world of communication size doesn’t matter - its all vitally important.