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Be Creative at Christmas

by David Hellyer

Be Creative at Christmas

As well as being a time of great fun and excitement, Christmas also denotes the close of another working year - the tying up of loose ends, finalising plans for the Festive period and forecasts for the brand new year ahead. Workplace creativity can take a back seat at this time and ‘to do’ lists gets ticked off before Santa visits.

We believe that Christmas is a perfect time for creativity to flourish. A time to raise a smile from your clients amid the end of year tiredness and remind them of why you stand apart from others.

Christmas cards can be the simple vehicle to use to gain such a reaction at this time. Whether its a message of goodwill to clients, a greeting to suppliers or a thank you to staff for working so hard, giving your Christmas card some creative thought can go a long way to building relationships with your stakeholders. For the past 20+ years we have worked with clients to create unique greetings cards that encourage interaction and comment from recipients and hopefully raises a smile. These have included school yard antics on beach balls, superhero encrusted inflatable kick bags, ‘credit crunch’ cereal boxes, printed synchronised swimming office squads - in colour coded hats and arm bands and ‘7 Dwarfs’ management team cards.

Rather than reaching for the ‘off the shelf’ card, a bespoke greeting message offers a unique opportunity to showcase a more lighthearted and fun side of a company, letting personality shine through, which is not easy to do in the throes of day-to-day business.