Did you know, that according to Google:

• 67% of all internet searches are now conducted via mobile devices

• 87% of smartphone consumers use their mobiles whilst ‘on-the-go’

• Almost 1 in 5 mobile friendly website visits concludes with a call to that business

The incredible rise of mobile phone usage is having a powerful effect on consumer behaviour and companies looking to succeed in their market need to embrace and adopt this trend.

Today’s user experience demands a sleek intuitive interface and navigation. Bigger buttons, larger fonts as well as applying features such as ‘click-to-call’ or email at the touch of a button gives the user instant communication. Potential clients can also find your business and obtain maps or directions straight to your door. Further to this, more & more people are searching for businesses and making payments via their smartphone.

As well as ever-increasing mobile device usage, as of 21st April new Google measures are in place to assess if you have a mobile website and how good it is, this update will go a long way to determines how far you are pushed up their search rankings. Therefore the time is right to optimise your company website with a mobile friendly version, whether that be with a dedicated mobile domain or a responsive platform utilising the advances in HTML and CSS technologies.

There is a fast-growing client base out there looking for your company, product and service and we need to make their lives as easy as possible to locate you and use you.

For further information on your website development project or if you simply need clarification on some technical jargon, please don’t hesitate to call - 020 8697 6976.