The importance of Point of Sale (POS)
In today’s digital and virtual biased world, in-store products offer something that the online world can’t - a real time, hands-on experience with a product.
When consumers enter a shop their buying heads are on. They are in the environment to look for products and to spend money. It is therefore imperative that the seller makes the most of this opportunity and presents their product in an attractive and accessible way, allowing consumers to see, touch, taste, smell and engage with their product. Within stores retailers battle for shelf-space and position to ensure they are in ‘eye-line’ and attract the most attention from the spending consumers.
Think about those last minute item you add to your basket whilst standing in line for the checkout. That bar of chocolate, pack of spare batteries or glossy magazine. None of this is left to chance - products are placed with great planning and strategy to boost Add-On sales and increase margins.
In Association designs, develops and produces point-of-sale (POS) stands with their clients, to help maximise their store presence and increase sales. This includes counter top stands, posters & signage, point-of-sale stands, dispensers, A-boards, wobblers, data strips, display boards and banners. We also help to create attractive and innovate packaging, which is also imperative to help products stand away from the competition.
We have recently completed multi purpose POS stands to highlight the full range of Personal Protective Equipment (PPE) for our client uvex UK, which will be used in ARCO stores across the UK over the next 12 months. The displays will be in prominent positions within ARCO stores and will help to showcase uvex UK’s range of innovative, award winning personal protective equipment and their benefits to ARCO’s customer, and boost their in-store sales.