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Do not forget the power of post

by David Hellyer

Do not forget the power of post

With the array of benefits from communicating online - primarily lower costs and speed of production and delivery, post has become the poor relation of direct marketing.

Long gone are the days of piles of promotional pieces arriving on your desk each day, ready to be gathered and collectively dumped in the recycling bin. During that time good design was vital - to fight against the mass of leaflets, letters and mailing pieces and get noticed.

As post trays become depleted and inboxes become fuller and fatter there is a communication void that can be filled with well crafted direct mail piece, that will surely gain attention away from the blitz of mis-directed, poorly created, scam-ladden emails that arrive each day.

This creation was a game that we produced for our client The Artemis Team - that provides accommodation and support for young care leavers and families, similar to the 1980’s hit ‘Guess WHo’. The Artemis Team takes great pride is matching staff to their clients so that trusted relationships can develop and the game helped to promote that key message to social work clients across London and the South East.

The Artemis Team’s Office Manager Lisa Fiander was delighted with the response that the game generated. “Everybody likes to receive a parcel - especially something that is such a fun and something very different. We had great feedback from clients and clients asking for additional games for their colleagues, so it helped to generate enquiry and interest from an even wider audience than expected - and got across a very important message of our service provision”.